Leveraging the Four Temperaments to Overcome the Most Common Obstacles Entrepreneurs Face
I have personally experienced the disappointment of thinking I have reached the top of a mountain, only to realize it is yet another false summit masquerading as the peak. In business these false summits can be discouraging and even make us quit. In this talk, Wendy discusses what the most common false summits are and how to overcome them using temperament psychology and neuroscience concepts.
Learning Objectives:
- The false summits we face in our businesses
- Learning how to re-frame the way we see the obstacles
- Finding strength in your imbalances
- Learn about the four customer types you should be marketing to
- Leveraging these four types for effective leadership